Reddit Research Tool

Reddit is the world's largest unfiltered focus group. Paste posts and comments from any subreddit and extract structured insights in 60 seconds.

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Why Reddit Beats Traditional Research

73M+ Daily Users

Every niche, every interest, every problem — discussed in real-time by real people with no filter.

Unfiltered Honesty

No brand accounts, no PR teams, no sanitized testimonials. Just people venting, recommending, and warning each other.

Real-Time Trends

See problems emerge before they hit mainstream awareness. Early signal on product gaps, feature requests, and shifting preferences.

Live Demo: r/BuyItForLife Analysis

Analysis of 50 posts about backpack durability

1. Zippers fail before fabric

Critical

Across all price points, zipper failure is the #1 reason backpacks are discarded. "The bag is fine but the zipper teeth keep falling off." YKK zippers are specifically requested by name.

2. Laptop compartments are afterthoughts

Critical

"Fits up to 15\" laptop" claims are misleading — tight fit, no padding, hard to access. Users buy separate laptop sleeves because the built-in compartment is unusable.

3. Water resistance claims are vague

High

"Water resistant" vs "waterproof" confusion. Buyers want specific ratings (IPX4, etc.) but brands use vague language. Result: soaked laptops and angry reviews.

Full report includes: 10+ pain points, emotional triggers, jobs-to-be-done, copywriting hooks, product angles, competitor gaps

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How to Use the Reddit Research Tool

Find a relevant subreddit

Search for communities where your target audience hangs out. r/EtsySellers for e-commerce, r/SaaS for software, r/BuyItForLife for durability.

Copy posts and comments

Find threads where people complain, ask for recommendations, or review products. Copy the text and paste into PainScan.

Get structured insights

PainScan extracts pain points, ranks them by severity, and surfaces the emotional language and product opportunities hiding in the text.

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